While you go for Google Ad Sense, you find the ads to be displayed on the web pages of yours – in the form of banners or skyscrapers or in another format. Each time, you look at those, you start feeling how good it would have been if your company ads would have been shown there. Now, the ads are not of Google, but of some other companies. So, definitely, there must be some way to get there with the proper channel of enlistment, the Network that fixes that is called the Google Display network.
Do not get confused about the Google Display and never ever match them with the Google Ad Words. While Ad Words defines the display of your company and other aspects in the search results, this is not the case with Google Display.
In the case of Ad Words, your ads are displayed with the search results. It depends on the keywords you have chosen and also reverts on the location from where a search has been made. This is not the case with the Display Networks. In this case, the ads are not dependent at all on the searched keywords or locations. The ads are fixed and they will be displayed in the way, which will be decided by Google.
Now you must be going through the details of the format that you will have to declare in the case of ads. Here are the details of the format that you need to mention –
There are some additional options for you to add in the ad too
You are now clear about what the Google Display ads are, where they will be shown and how they are shown. However, there are several features in this product that you will like to know as they will be very much handy for you for your access –
You can get the option to target the viewers too. There are three options, among which you can choose anyone – Demographics, Topics, and placements. In the first method, you can choose the nation, whose websites will contain your ad. In the case of topics, you can choose the niche. Here the ads of yours will be displayed to all the websites working on that niche. Finally, your ads can be displayed according to placements. If you decide that your ads must be displayed in some of the specific websites alone, which can also be done there. in each of the cases, you will be running a campaign of a number of clicks. As you reach the clicks, you will again have to renew the same and get the ad updated.
The service of Google ad words is now known to many, but this concept is very much a fragile one and there is very much less idea of the clients about this. There lies the need to give the assignment in the hands of some experienced agencies and here are we to assure the best support for you so that your investment gets the right direction and dimension to bring growth for your company. From deciding the targets till finishing the templates, we will assist you in all possible ways to make the total effort of yours very much fruitful.Send Us Enquiry
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